Smart Furniture
Vijayawada,
Andhra Pradesh
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Smart Furniture
Vijayawada,
Andhra Pradesh2025
Client
Santhosh G
Typology
Commercial
Size
5100 S.ft
Status
Completed
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The store transforms a long, narrow space into an organic shopping environment with paper cut-out-inspired curved dividers. These elements create distinct zones for furniture display and enhance perception. A muted brown palette lets the furnitureβs color and texture stand out, enriching the immersive experience.
Inspired by paper cuttings, curved partitions with frayed edges add a sculptural touch. These flowing divisions create intimate, functional spaces that foster emotional connection.
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The shop space led to an innovative solution to the design to prevent monotony and provide a rich and visually stimulating interior. The design provides maximum main road visibility despite a secondary road entrance
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The winding path and curving dividers create intimate areas, enhanced by a warm brown color scheme. The design balances comfort and readability, encouraging exploration and a captivating experience.
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Inspired by Kirigami, the furniture store's display area transforms structural elements into sculptural forms. Walls peel and fold back, creating dynamic partitions that support adjacent spaces and enhance aesthetic appeal. This design defines spatial boundaries while inviting exploration, blending functionality and artistry.
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The display zone features fluid partitions crafted from flexible plywood, echoing paper cuts and folds. Sculptural elements curve, forming parabolic contours that integrate with the floor's geometry. Subtle geometric embossing adds tactile depth, enhancing visual rhythm and creating an immersive experience.
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Roman-inspired curves and concealed cove lighting create a refined backdrop for furniture. A monochromatic palette ensures focus remains on the displays, supported by elegant architectural details.
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The layout accommodates 15 furniture pieces, two of which are in window displays, and has basic facilities. Parabolic curves provide clear wayfinding, linked spaces, and efficient space use.
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Parabolic divisions break linear monotony, creating well-defined, dual-sided display zones. Curved modules maximize display, ensure smooth flow, and add rhythmic movement to the space.
Swooping partitions serve as visual dividers and display supports, blending beauty and functionality. This two-in-one design adds depth and continuous storytelling to the space.
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Project Architect
Ar. Pranay Mithilesh Pulipati
Interior Architect
Id. Medha Pulipati
Project Manager
Rakesh CH
Procurment Manager
Abhilash.V
Project Team
Ravi Kumar K
Ar. Chennakeshava.R
Ar. Vaishnavi Basireddy
Krishna Kanth P
Rajib Roy
Shamsheer P
Chandan Halder
Somisetty Baby Sushma
Project Incharge
Ameer khan
Operational manager
Fathima
Photograghy
Victor
Content
Anantu Chinthalapalli
Relationship Manager
Tharani M
Aakruti - Clothing Store
AMB Mall, Hyderabad, Telangana
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Aakruti - Clothing Store
AMB Mall, Hyderabad, Telangana
2025
Client
Murali
Typology
Commercial
Size
3650 S.ft
Status
Completed
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In a bustling mall setting, the storeβs decor stands out with a dramatic 'Aa' installation and a sleek, curved wall that commands attention. A strategically placed video wall amplifies visibility, using dynamic digital content to engage passersby and attract walk-in customers through visual storytelling.
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The store delivers a cohesive and immersive spatial experience, guided by gracefully curved SS pipe racks and dynamic triangular lighting that animates the space. The sculptural 'Aa' entrance installation serves as a bold brand statement, while a soft, refined color palette fosters a sense of calm. Thoughtfully planned zoning enhances comfort, fluid movement, and engaging visual connections throughout the store.
The zoned layout ensures smooth navigation and ample display space, with gondolas for added hanging and a dedicated service area offering easy, private access to trial rooms.
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Stainless steel rack borders, embellished with sculpted motifs, offer a sturdy yet culturally evocative structure for showcasing garments. Positioned in front, display counters made from luxurious teak wood feature delicate silver inlays, echoing the elegance of traditional Indian silverware influenced by Bidri craftsmanship.
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The modern wear section at Aakruti redefines retail display with fluid stainless steel pipes, shaping movement and zones without rigid enclosures. These sculptural forms extend seamlessly to display counters, ensuring a cohesive visual flow.
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Aakrutiβs rack display transforms the shopping experience with a rhythmic blend of stocked shelves and hanging sections, intuitively guiding customers through the space. Sculpted stainless steel pipes define these zones, providing both structure and seamless visual flow. This dynamic layout enhances product visibility while fostering an engaging and fluid retail journey.
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This project masterfully intertwines narrative and design, with SS pipes shaped like flowing threads to form display racks that seamlessly blend function and form. These precisely bent pipes double as partitions, hanging systems, and wayfinding elements, guiding visitors through the space with fluid elegance. Anchoring the brand identity, the sculptural βAaβ installation serves as a striking focal point, while triangular stretch lights introduce a sense of dynamism. A muted, refined color palette balances the energy, creating a harmonious environment that fuses contemporary structure with timeless cultural nuances for a truly distinctive spatial experience.
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Project Architect
Ar. Pranay Mithilesh Pulipati
Interior Architect
Id. Medha Pulipati
Project Manager
Rakesh CH
Procurment Manager
Abhilash.V
Project Team
Ravi Kumar K
Ar. Chennakeshava.R
Ar. Vaishnavi Basireddy
Krishna Kanth P
Rajib Roy
Shamsheer P
Chandan Halder
Somisetty Baby Sushma
Project Incharge
Dinesh Babu.D
Ameer khan
Operational manager
Fathima
Photograghy
Victor
Content
Anantu Chinthalapalli
Relationship Manager
Tharani M
Anubhava Home Foods
Moghalrajpuram @ Vijayawada,
Andhra Pradesh
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Anubhava Home Foods
Moghalrajpuram @ Vijayawada,
Andhra Pradesh2024
Client
Chaitanya Kumar
Typology
Commercial
Size
1033 S.ft
Status
Completed
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At Anubhava Home Foods, tradition and contemporary elegance intertwine. Terracotta flooring, dark walnut-finished teak furniture, and hand-carved wooden racks evoke warmth and authenticity, while minimalist design keeps craftsmanship at the forefront.
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Inspired by Chettinadβs grand mansions, the interiors blend intricate teak racks, inlaid designer ceramic tiles, creating a culturally immersive experience.
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Inspired by Chettinadβs grand mansions, our interiors blend intricate teak racks, inlaid designer ceramic tiles, and a vibrant yet muted palette of ochres, blues, and greens, creating a culturally immersive experience. Every detailβfrom earthy textures underfoot to inviting display cornersβis designed to delight the senses, encouraging visitors to linger and connect with both heritage and flavor.
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Strategically positioned on a bustling main road, our store ensures visibility, accessibility, and seamless customer flow. The Chettinad-inspired faΓ§ade features a recessed Thinnai-style porch, an overhanging terracotta-tile Chajja roof, and fluted teak pillars - elegantly blending heritage motifs with contemporary lighting.
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Project Architect
Ar. Pranay Mithilesh Pulipati
Interior Architect
Id. Medha Pulipati
Project Manager
Rakesh CH
Procurment Manager
Abhilash.V
Project Team
Ravi Kumar K
Ar. Chennakeshava.R
Ar. Vaishnavi Basireddy
Krishna Kanth P
Rajib Roy
Shamsheer P
Chandan Halder
Somisetty Baby Sushma
Project Incharge
Dinesh Babu.D
Ameer khan
Operational manager
Fathima
Photograghy
Victor
Content
Anantu Chinthalapalli
Relationship Manager
Tharani M
Padmam - Silver Jewellery Store
CMR CENTRal, Eluru
Andhra Pradesh
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Padmam - Silver Jewellery Store
CMR CENTRal, Eluru
Andhra Pradesh2024
Client
Mr. Balaji
Typology
Commercial
Size
2813 S.ft
Status
Completed
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Padmam Silver Jewellery transforms retail into an immersive experience, drawing inspiration from the lotus - natureβs emblem of grace and transcendence.
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The central column transforms into a majestic lotus stalk with blossomed petals.
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Gold-trimmed display counters merge function with ornamentation.
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The glass-panel storefront invites transparency, drawing customers into its sanctuary.
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The interiors bloom into a serene haven within the bustle of a mall, mirroring the delicate ripple of water around a lotus. A soft palette of blush pink, ivory white, and golden brass evokes warmth, elegance, and timeless luxury. The storefront, with its transparent glass panels, invites curiosity while harmonizing with the lotus-inspired interior.
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Spatial design prioritizes fluid movement, balancing aesthetics with functionality. A central architectural column - once a constraintβis reimagined as a majestic lotus stalk, crowned by sculpted petal-like forms. Thoughtful lighting, reflective flooring, and brass lotus inlays amplify the tranquil ambiance.
Padmam Silver Jewellery is more than a storeβitβs an emotion. Every detail, from gold-trimmed displays to plush velvet seating, unfolds into an experience of cultural resonance, refined indulgence, and quiet wonder
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Project Architect
Ar. Pranay Mithilesh Pulipati
Interior Architect
Id. Medha Pulipati
Project Manager
Rakesh CH
Procurment Manager
Abhilash.V
Project Team
Ravi Kumar K
Ar. Chennakeshava.R
Ar. Vaishnavi Basireddy
Krishna Kanth P
Rajib Roy
Shamsheer P
Chandan Halder
Somisetty Baby Sushma
Project Incharge
Dinesh Babu.D
Ameer khan
Operational manager
Fathima
Photograghy
Victor
Content
Anantu Chinthalapalli
Relationship Manager
Tharani M
Ladia - Lab Grown Diamonds
JUBILEE HILLS, PUNJAGUTTA
Hyderabad, Telangana
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Ladia - Lab Grown Diamonds
JUBILEE HILLS, PUNJAGUTTA
Hyderabad, Telangana2024
Client
Akhil
Typology
Commercial
Size
2500 S.ft
Status
Completed
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This lab-grown diamond boutique blends luxury with contemporary design, inspired by oceanic pearls and calming blues. A sculptural chandelier and curved display racks transform challenges into artistic features. Subtle brass accents and optimized circulation elevate the brand experience beautifully.
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Site set in a busy urban area, the storeβs facade uses bold co-light configurations to command attention. Smart lighting ensures strong visibility and a standout brand identity. It makes a striking statement amid surrounding distractions.
Curved racks guide customers smoothly through the space, enhancing the seamless experience. Backlit onyx marble adds rich texture and warmth to the atmosphere. Light, texture, and form combine to create a memorable, emotional journey.
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Layered wave-shaped display racks transform structural columns into fluid, dynamic showcases. These innovation turn spatial challenges into standout design features.
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The curved cash counter blends seamlessly with adjacent pillars, uniting function and beauty. These innovation turn spatial challenges into standout design features.
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The wall-mounted jewellery-stand, designed as an elegant capsule sculpted from a cylindrical form, stands out with its distinctive charm.
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This design reimagines luxury retail through ocean pearl-inspired elements, celebrating the beauty of lab-grown diamonds. A wave-formed chandelier and curved displays around structural pillars enhance flow and elegance. Brass accents and backlit onyx marble create a rich, emotional connection.
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A central seating area, sculpted in an organic form, enhances the space's appeal, while the cash counter, strategically placed on the left, ensures optimal visibility.
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Project Architect
Ar. Pranay Mithilesh Pulipati
Interior Architect
Id. Medha Pulipati
Project Manager
Rakesh CH
Procurment Manager
Abhilash.V
Project Team
Ravi Kumar K
Ar. Chennakeshava.R
Ar. Vaishnavi Basireddy
Krishna Kanth P
Rajib Roy
Shamsheer P
Chandan Halder
Somisetty Baby Sushma
Project Incharge
Ameer khan
Operational manager
Fathima
Photograghy
Victor
Content
Anantu Chinthalapalli
Relationship Manager
Tharani M
Kanchipuram Perumal Silks
Nellore, Andhra Pradesh
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Kanchipuram Perumal Silks
Nellore, Andhra Pradesh
2023
Client
Bayya Vasu & Bayya Ravi
Typology
Commercial
Size
30,000 S.ft
Status
Completed
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A Temple-Inspired Retail Experience Located in Nellore, Andhra Pradesh, Perumal Silks reimagines the saree as a sacred icon. Inspired by temple architecture, the interiors reflect purity through intricate carvings, sacred geometry, and decorative columns.
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An intricately carved teakwood Hastham of Lord Venkateshwara Swamy (aka Balaji) welcomes visitors with divine confidence.
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For the first time in India, these 300 kg intricately carved teakwood pillars replicate the essence of temple architecture.
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The 450 sq. ft. in-store Tanjore mural, illustrating the celestial journey and marriage of Lord Perumal, is India's largest retail mural.
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Loom-shaped racks, wooden trumpets, and India's largest in-store Tanjore mural (450 sq. ft.)βdepicting Lord Perumalβs celestial weddingβcelebrate heritage in an emotionally rich setting.
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Design highlights include a 5-ft teakwood Hastham, 200 kg suspended pillars, and a bridal Pallaki adorned with Kalamkari panels in the lehenga section.
Facing a major road, the temple-style faΓ§ade offers powerful cultural recall and strong brand visibility. Inside, warm lighting, ambient music, and tactile finishes guide visitors through sanctum-like zones, echoing a temple procession with grace and reverence.
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Project Architect
Ar. Pranay Mithilesh Pulipati
Interior Architect
Id. Medha Pulipati
Project Manager
Rakesh CH
Procurment Manager
Abhilash.V
Project Team
Ravi Kumar K
Ar. Chennakeshava.R
Ar. Vaishnavi Basireddy
Krishna Kanth P
Rajib Roy
Shamsheer P
Chandan Halder
Somisetty Baby Sushma
Project Incharge
Ameer khan
Operational manager
Fathima
Photograghy
Victor
Content
Anantu Chinthalapalli
Relationship Manager
Tharani M
Amyra Silver Jewellery store
Vijayawada,
Andhra Pradesh
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Amyra Silver Jewellery store
Vijayawada,
Andhra Pradesh2023
Client
K Tulasi Das
Typology
Commercial
Size
1700 S.ft
Status
Completed
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Introducing a new era of fluidic interiors at amyra silver jewellery. Nestled in a serene, modern space, the store exudes fluid elegance and refined sophistication. Soft, flowing curves, neutral tones, and smooth textures enhance fine jewellery displays, offering a serene, gallery-like experience.
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The facade layered semicircular forms create depth, movement, and a dynamic appearance. Subtle shadows and dimensionality give the structure a sense of motion, softening its modern aesthetic with gentle, repetitive curves.
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The site situated on a corner with dual exposure and flyover visibility, The design balances aesthetics with functionality, keeping customer flow around a circular display and strategically placing key areas around it. Hidden storage and green corner oases maximize space while enhancing comfort and elegance.
Step into a world of fluid elegance, where every thoughtfully crafted curve creates harmony, inviting exploration in a space thatβs both sophisticated and inspiring.
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The store transforms a rectangular layout into a dynamic space with a central circular presentation area, breaking away from linear norms. Sculptural, jewellery-inspired elements and elliptical racks evoke fluidity and reflect the brandβs identity.
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Elliptical shelves glide smoothly up from the curved walls, mirroring the lines of jewelleryblurring the boundaries between furniture and architecture.
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The βFlow of Curveβ concept draws from the serenity of silver jewellery, guiding visitors through sculpted racks and a central display via a serpentine path. Soft purples, beiges, and gentle curves create a calm, sophisticated, and immersive brand experience.
Elliptical shelves rise seamlessly from curved walls, blending furniture with architecture and echoing the form of jewellery. Sculptural countertops and intentional details create a cohesive narrative of elegance and function.
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The display counters are geometrized to replicate the geometry of diamonds, featuring layered surfaces that resemble facets.
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The cash counter incorporates soft curves that blend organically with the interior's language, creating an exquisite balance of form and functionality.
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To enhance both functionality and aesthetics, stretch lights are ingeniously installed into the ceiling, adding a more organic character to the design.
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Project Architect
Ar. Pranay Mithilesh Pulipati
Interior Architect
Id. Medha Pulipati
Project Manager
Rakesh CH
Procurment Manager
Abhilash.V
Project Team
Ravi Kumar.K
Ar. Chennakeshava.R
Pavan P NSK
Ar. Vaishnavi Basireddy
Krishna Kanth P
Rajib Roy
Shamsheer P
Chandan Halder
Somisetty Baby Sushma
Project Incharge
Sai
Ameer khan
Operational manager
Fathima
Photograghy
Victor
Content
Anantu Chinthalapalli
Relationship Manager
Tharani M
Goyaz - Silver Jewellery Store
Panjagutta, Hyderabad, Telangana
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Goyaz - Silver Jewellery Store
Panjagutta, Hyderabad, Telangana
2023
Client
Priyanka
Typology
Commercial
Size
2733 S.ft
Status
Completed
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Goyaz is more than a jewellery destinationβitβs an architectural signature. The parabola-inspired facade, framed in rhythmic golden light, establishes a bold visual identity that lingers in the minds of passersby.
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Rich blues and soft neutrals enhance luxury, inviting extended engagement.
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This exclusive zone mirrors the parabola motif, crafting sculpted arch-like displays that cradle jewellery like gems in a setting.
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Customised chandeliers, inspired by jewellery patterns and intricacies, establish a bold visual identity that lingers in the minds of guests.
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Inside, an intentionally zoned retail space divides into:
A silver jewellery section in grounding green, radiating everyday elegance.
An exclusive zone in serene blue, enveloping customers in quiet sophistication.
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The silver section uses clean white backdrops with deep green layers, amplifying calm and connection. The exclusive zone mirrors the parabola motif, crafting sculpted arch-like displays that cradle jewellery like gems in a setting. Rich blues and soft neutrals enhance luxury, inviting extended engagement.
Every contour, every transition within Goyaz is designed to reflect eleganceβthrough jewellery and the space it inhabits.
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Project Architect
Ar. Pranay Mithilesh Pulipati
Interior Architect
Id. Medha Pulipati
Project Manager
Rakesh CH
Procurment Manager
Abhilash.V
Project Team
Ravi Kumar K
Ar. Chennakeshava.R
Ar. Vaishnavi Basireddy
Krishna Kanth P
Rajib Roy
Shamsheer P
Chandan Halder
Somisetty Baby Sushma
Project Incharge
Dinesh Babu.D
Ameer khan
Operational manager
Fathima
Photograghy
Victor
Content
Anantu Chinthalapalli
Relationship Manager
Tharani M
