Kanchipuram Perumal Silks

Nellore, Andhra Pradesh

2023

Client

Bayya Vasu &
Bayya Ravi

Typology

Commercial

Size

30,000 S.ft

Status

Completed

A Temple-Inspired Retail Experience Located in Nellore, Andhra Pradesh, Perumal Silks reimagines the saree as a sacred icon. Inspired by temple architecture, the interiors reflect purity through intricate carvings, sacred geometry, and decorative columns.

An intricately carved teakwood Hastham of Lord Venkateshwara Swamy (aka Balaji) welcomes visitors with divine confidence.

For the first time in India, these 300 kg intricately carved teakwood pillars replicate the essence of temple architecture.

The 450 sq. ft. in-store Tanjore mural, illustrating the celestial journey and marriage of Lord Perumal, is India's largest retail mural.

Loom-shaped racks, wooden trumpets, and India's largest in-store Tanjore mural (450 sq. ft.)—depicting Lord Perumal’s celestial wedding—celebrate heritage in an emotionally rich setting.

Design highlights include a 5-ft teakwood Hastham, 200 kg suspended pillars, and a bridal Pallaki adorned with Kalamkari panels in the lehenga section.

Facing a major road, the temple-style façade offers powerful cultural recall and strong brand visibility. Inside, warm lighting, ambient music, and tactile finishes guide visitors through sanctum-like zones, echoing a temple procession with grace and reverence.